Promote Tennis & Your Team!
Posted on Dec 13, 2007 under PR |These ideas should be of use as you make plans to promote tennis and your team in the community.
1. Involve the community
- Send invitations to groups within or around your community that are interested in tennis.
- Be sure they know: When, were, and that they will be warmly welcomed to the match or practice.
2. Visit your local sports writer
- Find a way to build that relationship.
- Introduce that person to your team members.
- Point this writer to human interest stories about your players.
- Remember to call with match results on a consistent basis, regardless of the outcome.
3. Build a list of supporters
- Past players, parents, friends of tennis, local coaches or pros, and send them schedules.
- Share your results with them
- Consider forming a booster club or sending out a monthly newsletter. People are more likely to come to your matches and support your program if they know about it.
4. Develop a www site
- Find a student who will help you with this. Perhaps a computer class can work on this as a project.
- Be sure to print this address on all mailings so that people will surf the internet and find it.
- Make sure to keep it up to date with match results. Players will love to see themselves on the web and be anxious to promote the site to others.
5. Thank your active supporters!
- After matches be sure to thank everyone who came to support your team. Speak to them and invite them back for another match. Your personal touch will make them feel appreciated. This takes very little time and costs no money!